STRATEGIES ADAPTED BY MEDIA INDUSTRY IN KENYA TO MANAGE CUSTOMER SERVICE QUALITY
The royal media services, the nation media group and the standard media group have put strategies that will help them to be managed effectively. For example socially they have put different strategies in that they have a diverse content that is well balanced and customer tuning to any of their carefully tailored radio station is guaranteed to have a good experience basing on the fact that their station cover the major local dialects. A customer is guaranteed of different programs when they tune in to their television or even read the news papers . They are programed in such a way that they consist movies, local news, International news. Inspirational programs , religious programs, music and sports. This measures on what the customer is willing to read or watch and at what time. They give a little bit of everything to suit different lifestyles. Under economic, the RMS ,NMG AND SMG have employed young, knowledgeable and sasy employees so as to be able to capture new customers...